Social commerce constructs and consumer's intention to buy

作者：

Highlights：

• This research investigates the new stream in e-commerce.

• The research uses SEM-PLS to analysis the proposed model.

• The model explains social commerce constructs and its influence on intention to buy and trust.

摘要

•This research investigates the new stream in e-commerce.•The research uses SEM-PLS to analysis the proposed model.•The model explains social commerce constructs and its influence on intention to buy and trust.

论文关键词：Social commerce,Social commerce construct,Social media,Social networking site,Trust,PLS-SEM

论文评审过程：Available online 3 January 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.12.005