Determinants of willingness to look for separate international roaming services—An empirical study of mobile communication customers in Germany

作者：

Highlights：

• Willingness to look for separate international roaming (IR) services is low.

• It is shaped mainly by IR price knowledge and positive IR price expectations.

• Combining theoretical lenses facilitates understanding of use intention drivers.

• Consumers have to be educated regarding the benefits of unbundled IR services.

摘要

•Willingness to look for separate international roaming (IR) services is low.•It is shaped mainly by IR price knowledge and positive IR price expectations.•Combining theoretical lenses facilitates understanding of use intention drivers.•Consumers have to be educated regarding the benefits of unbundled IR services.

论文关键词：Consumer information search,International roaming,Mobile sector regulation,Service provider switching,Service unbundling

论文评审过程：Available online 10 January 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.11.004