A dual-factor model of loyalty to IT product – The case of smartphones

作者：

Highlights：

• A comprehensive model is developed to explain consumer loyalty to IT product.

• The dedication and constraint factors influence intentions to rebuy IT products.

• The constraint factor inertia influences the dedication factor satisfaction.

• Consumers become loyal following a cognition–affect–conation pattern.

摘要

•A comprehensive model is developed to explain consumer loyalty to IT product.•The dedication and constraint factors influence intentions to rebuy IT products.•The constraint factor inertia influences the dedication factor satisfaction.•Consumers become loyal following a cognition–affect–conation pattern.

论文关键词：Loyalty,Satisfaction,Relative advantage,Switching cost,Inertia

论文评审过程：Available online 22 January 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.01.001