Hedonic or utilitarian? Exploring the impact of communication style alignment on user's perception of virtual health advisory services
作者：
Highlights：
• System–user communication style similarity enriches virtual advisory service user experiences.
• An intelligent virtual general-fitness advisor was designed and developed to empirically examine this.
• The more alignment with a user's Internet Slang usage patterns, the more the system leads to user engagement, transparency, enjoyment, informativeness and credibility.
• Hedonic aspects contribute more dominantly to user's feelings of social presence and system reuse intentions than utilitarian ones.
摘要
•System–user communication style similarity enriches virtual advisory service user experiences.•An intelligent virtual general-fitness advisor was designed and developed to empirically examine this.•The more alignment with a user's Internet Slang usage patterns, the more the system leads to user engagement, transparency, enjoyment, informativeness and credibility.•Hedonic aspects contribute more dominantly to user's feelings of social presence and system reuse intentions than utilitarian ones.
论文关键词：Utilitarian vs. hedonic information systems,Intelligent advisory services,Communication style alignment,Social presence,Reuse intention
论文评审过程：Available online 23 January 2015.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2014.12.004
