Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment

作者：

Highlights：

• Game enjoyment is negatively associated with purchase intentions for virtual goods.

• Attitude is positively associated with purchase intentions for virtual goods.

• Social influence is positively associated with purchase intentions for virtual goods.

• Intention to continue playing is positively associated with purchase intentions.

摘要

•Game enjoyment is negatively associated with purchase intentions for virtual goods.•Attitude is positively associated with purchase intentions for virtual goods.•Social influence is positively associated with purchase intentions for virtual goods.•Intention to continue playing is positively associated with purchase intentions.

论文关键词：Freemium,Business model,Virtual goods,Free-to-play,Online game

论文评审过程：Available online 19 February 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.01.007