Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation

作者：

Highlights：

• Consumer’s trust expectation is a predictor of intention to buy from an e-tailer.

• Situational involvement has positive impact on all components of perceived risk.

• Only product performance risk is positively related to consumer’s trust expectation.

• Situational involvement is positively related to consumer’s trust expectation.

摘要

•Consumer’s trust expectation is a predictor of intention to buy from an e-tailer.•Situational involvement has positive impact on all components of perceived risk.•Only product performance risk is positively related to consumer’s trust expectation.•Situational involvement is positively related to consumer’s trust expectation.

论文关键词：Electronic commerce,E-marketplace,Situational involvement,Perceived risk,Trust expectation

论文评审过程：Available online 24 February 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.01.003