Influencing factors of trust in consumer-to-consumer electronic commerce with gender and age

作者：

Highlights：

• We developed an integrated trust model in C2CE.

• The model newly classified four antecedents of trust in C2CE with gender and age.

• PWSQ, OTBS, and TPR differently influenced C2CE by age factor.

• C2CE websites should make a different strategy based on the target consumer’s age.

摘要

•We developed an integrated trust model in C2CE.•The model newly classified four antecedents of trust in C2CE with gender and age.•PWSQ, OTBS, and TPR differently influenced C2CE by age factor.•C2CE websites should make a different strategy based on the target consumer’s age.

论文关键词：C2C e-commerce,Trust,Website quality,Third party recognition,Age

论文评审过程：Available online 9 March 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.02.003