A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland

作者：

Highlights：

• Social media engagement has potential to improve organisational responsiveness.

• We develop a framework based on case studies with UK and Irish organisations.

• The framework facilitates a more interactive and proactive view of responsiveness.

• Social interactions, content strategies and information sources are key elements.

摘要

•Social media engagement has potential to improve organisational responsiveness.•We develop a framework based on case studies with UK and Irish organisations.•The framework facilitates a more interactive and proactive view of responsiveness.•Social interactions, content strategies and information sources are key elements.

论文关键词：Social media,Organisational responsiveness,Consumer organisations,Stakeholder engagement,Food communication

论文评审过程：Available online 7 April 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.02.006