Why do people use gamification services?

作者：

Highlights：

• Utilitarian, hedonic and social motivations to use gamification are investigated.

• Utilitarian and social motivations have a positive direct association with attitude.

• Utilitarian motivations’ association with continued use is mediated by attitude.

• Hedonic motivations have a positive direct association with continued use.

摘要

•Utilitarian, hedonic and social motivations to use gamification are investigated.•Utilitarian and social motivations have a positive direct association with attitude.•Utilitarian motivations’ association with continued use is mediated by attitude.•Hedonic motivations have a positive direct association with continued use.

论文关键词：Gamification,Online game,Persuasive technology,eHealth,Technology acceptance

论文评审过程：Available online 13 May 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.04.006