Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com
作者：
Highlights：
• The UGC and the platform supports are significantly impact on the consumer's purchasing intention.
• Empirically tested the effect of third-party infomediaries, product uncertainty and seller uncertainty on the consumers purchase intention.
• Enrich social support theory for studying consumers interactive behavior that affects the purchasing behavior in social commerce.
摘要
•The UGC and the platform supports are significantly impact on the consumer's purchasing intention.•Empirically tested the effect of third-party infomediaries, product uncertainty and seller uncertainty on the consumers purchase intention.•Enrich social support theory for studying consumers interactive behavior that affects the purchasing behavior in social commerce.
论文关键词：Social commerce,Consumer purchasing intentions,Social support,Seller uncertainty,Product uncertainty,Third-party infomediaries
论文评审过程：Received 27 June 2014, Revised 17 March 2015, Accepted 28 April 2015, Available online 17 June 2015, Version of Record 17 June 2015.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.04.011
