F-Commerce platform for apparel online social shopping: Testing a Mowen’s 3M model

作者：

Highlights：

• Openness to experience influenced market mavenism.

• Arousal needs influenced social browsing.

• Market mavenism influenced socializing gratification and social shopping intention.

• Value consciousness influenced information-seeking gratification and intention.

• Social browsing influenced gratifications and social shopping intention.

• Tie strength and homophily moderated the links between gratifications and intention.

摘要

•Openness to experience influenced market mavenism.•Arousal needs influenced social browsing.•Market mavenism influenced socializing gratification and social shopping intention.•Value consciousness influenced information-seeking gratification and intention.•Social browsing influenced gratifications and social shopping intention.•Tie strength and homophily moderated the links between gratifications and intention.

论文关键词：Facebook commerce,Information-seeking gratification,Socializing gratification,Social shopping

论文评审过程：Received 3 November 2013, Revised 12 May 2015, Accepted 21 July 2015, Available online 25 August 2015, Version of Record 25 August 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.07.004