The social strategy cone: Towards a framework for evaluating social media strategies
作者：
Highlights：
• Many social media activities are still emergent and not comprehensively planned.
• A systematic literature review shows a lack of attention to social media strategy in literature.
• A social media strategy framework is developed and tested.
• Twenty-one interviews at nine organizations show that social media strategy is not yet well developed.
• The nine case organizations show a diverse variety of social media strategy plans.
摘要
•Many social media activities are still emergent and not comprehensively planned.•A systematic literature review shows a lack of attention to social media strategy in literature.•A social media strategy framework is developed and tested.•Twenty-one interviews at nine organizations show that social media strategy is not yet well developed.•The nine case organizations show a diverse variety of social media strategy plans.
论文关键词：Social media,Social networks,Strategy,Governance,Policy,Facebook,Twitter
论文评审过程：Received 16 January 2015, Revised 31 July 2015, Accepted 31 July 2015, Available online 4 September 2015, Version of Record 4 September 2015.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.07.009
