Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0

作者：

Highlights：

• Web 2.0 is changing the way that museums communication with their publics.

• Museums have a low level of interactivity in relation with the Presentation of Information.

• Museums have a medium level of interactivity with regard the Resources for Interaction.

• Museums are not using the potential of Web 2.0 to establish dialogue with visitors

• Museums are progressively implementing more interactive and dialogic sources.

摘要

•Web 2.0 is changing the way that museums communication with their publics.•Museums have a low level of interactivity in relation with the Presentation of Information.•Museums have a medium level of interactivity with regard the Resources for Interaction.•Museums are not using the potential of Web 2.0 to establish dialogue with visitors•Museums are progressively implementing more interactive and dialogic sources.

论文关键词：Museums,Web 2.0,Interactivity,Dialogic communication,Public relations

论文评审过程：Received 21 July 2015, Accepted 10 October 2015, Available online 26 October 2015, Version of Record 26 October 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.10.003