Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas

作者：

Highlights：

• The social influence processes of internalization and identification have positive impacts on students' pervasive adoption of social networking sites (SNSs).

• The needs for self-discovery and entertainment value have positive impacts on students' pervasive adoption of SNSs.

• The needs for social enhancement and maintaining interpersonal connectivity have positive impacts on students' pervasive adoption of SNSs.

• The factor of individualism–collectivism has a positive impact on the pervasive adoption of SNSs, such that greater levels of engagement were observed for students from more individualistic cultures.

摘要

•The social influence processes of internalization and identification have positive impacts on students' pervasive adoption of social networking sites (SNSs).•The needs for self-discovery and entertainment value have positive impacts on students' pervasive adoption of SNSs.•The needs for social enhancement and maintaining interpersonal connectivity have positive impacts on students' pervasive adoption of SNSs.•The factor of individualism–collectivism has a positive impact on the pervasive adoption of SNSs, such that greater levels of engagement were observed for students from more individualistic cultures.

论文关键词：Technology adoption,Pervasive adoption,Embedment,Embracement,Social networking sites,Social influence processes,Uses and gratifications theory,National culture

论文评审过程：Received 30 June 2015, Revised 26 October 2015, Accepted 7 November 2015, Available online 26 November 2015, Version of Record 26 November 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.11.007