Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

作者：

Highlights：

• We explore the determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification.

• Functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty.

• Age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship.

摘要

•We explore the determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification.•Functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty.•Age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship.

论文关键词：Mobile computing,Consumer value,Consumer-brand identification,Brand loyalty,Smartphone

论文评审过程：Received 1 June 2015, Revised 24 November 2015, Accepted 25 November 2015, Available online 4 January 2016, Version of Record 4 January 2016.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.11.013