Seller reputation or product presentation? An empirical investigation from cue utilization perspective
作者：
Highlights：
• This study investigates the joint effects of seller reputation and product presentation on perceived product quality.
• The way of cues utilization in customer's product quality assessment is contingent on the product involvement.
• The effect of product presentation on product evaluation is weakened by seller reputation under low-involvement situations.
• High rich product presentation can capture more attention and the effect is also contingent on the level of product involvement.
摘要
•This study investigates the joint effects of seller reputation and product presentation on perceived product quality.•The way of cues utilization in customer's product quality assessment is contingent on the product involvement.•The effect of product presentation on product evaluation is weakened by seller reputation under low-involvement situations.•High rich product presentation can capture more attention and the effect is also contingent on the level of product involvement.
论文关键词：Product presentation,Seller reputation,Perceived product quality,Product involvement,Eye-tracking
论文评审过程：Received 12 May 2015, Revised 14 December 2015, Accepted 15 December 2015, Available online 4 January 2016, Version of Record 4 January 2016.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.12.006
