Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users
作者:
Highlights:
• Online impulse purchasing is an important part of online shopping.
• Online impulse buyers are both the roles of shoppers and users in a virtual store.
• Three concerns arise for individual psychological state, technology use, and trust belief.
• This study proposes a model with the three issues, flow, website quality, and trust.
• The three issues well predict impulse buying behavior as flow also plays a key mediator.
摘要
•Online impulse purchasing is an important part of online shopping.•Online impulse buyers are both the roles of shoppers and users in a virtual store.•Three concerns arise for individual psychological state, technology use, and trust belief.•This study proposes a model with the three issues, flow, website quality, and trust.•The three issues well predict impulse buying behavior as flow also plays a key mediator.
论文关键词:Online shopping,Impulse buying,Flow experience,Technology use,Trust
论文评审过程:Received 20 August 2015, Revised 27 November 2015, Accepted 27 November 2015, Available online 4 January 2016, Version of Record 4 January 2016.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2015.11.015