Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction

作者：

Highlights：

• Task-related features affect perceived usefulness.

• Mood-related features affect perceived enjoyment.

• Social-relevant features determine users’ parasocial interaction (PSI).

• PSI affects impulse buying tendency.

• Perceived enjoyment and impulse buying tendency affect urge to buy impulsively.

摘要

•Task-related features affect perceived usefulness.•Mood-related features affect perceived enjoyment.•Social-relevant features determine users’ parasocial interaction (PSI).•PSI affects impulse buying tendency.•Perceived enjoyment and impulse buying tendency affect urge to buy impulsively.

论文关键词：Social commerce platform,Parasocial interaction,Urge to buy impulsively,Impulse buying tendency

论文评审过程：Received 16 March 2015, Revised 12 October 2015, Accepted 3 November 2015, Available online 12 January 2016, Version of Record 12 January 2016.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.11.002