Influence of social media on operational efficiency of national scenic spots in china based on three-stage DEA model
作者：
Highlights：
• Social media adoption behaviors significantly influence the operational performance of scenic spots.
• Micro-blog marketing is more important in developing regions than developed regions.
• Difference of operational efficiency mainly form pure technical efficiency.
• 5A scenic spots are better at using social media to improve operation performance.
• Eastern region have the much higher operational efficiency than other regions.
摘要
•Social media adoption behaviors significantly influence the operational performance of scenic spots.•Micro-blog marketing is more important in developing regions than developed regions.•Difference of operational efficiency mainly form pure technical efficiency.•5A scenic spots are better at using social media to improve operation performance.•Eastern region have the much higher operational efficiency than other regions.
论文关键词：Social media,Operational performance,Three-stage DEA,National scenic spots
论文评审过程：Received 12 June 2015, Revised 22 November 2015, Accepted 11 January 2016, Available online 23 January 2016, Version of Record 23 January 2016.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.01.002
