A mixed methods approach to the posting of benevolent comments online
作者:
Highlights:
• Mixed methods: qualitative study with interview and quantitative study with survey.
• Social exchange theory with benefit-cost assessment.
• Four benefit factors and one cost factor in the qualitative study.
• Research model testing with six decision factors in the quantitative study.
• Three main antecedents of posting benevolent comments online in terms of self-interest, altruism, and rationality.
摘要
•Mixed methods: qualitative study with interview and quantitative study with survey.•Social exchange theory with benefit-cost assessment.•Four benefit factors and one cost factor in the qualitative study.•Research model testing with six decision factors in the quantitative study.•Three main antecedents of posting benevolent comments online in terms of self-interest, altruism, and rationality.
论文关键词:Online comments,Cyberbullying,Malicious comments,Benevolent comments,Social exchange theory,Mixed methods
论文评审过程:Received 7 May 2015, Revised 3 February 2016, Accepted 3 February 2016, Available online 17 February 2016, Version of Record 17 February 2016.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2016.02.001