How community interactions contribute to harmonious community relationships and customers’ identification in online brand community

作者：

Highlights：

• Community interactions are positively associated with harmonious community relationships.

• Harmonious community relationships enhance community identification.

• Community interaction characteristics have positive interactive effect on community relationships.

摘要

•Community interactions are positively associated with harmonious community relationships.•Harmonious community relationships enhance community identification.•Community interaction characteristics have positive interactive effect on community relationships.

论文关键词：Community interactions,Harmonious community relationships,Community identification,Online brand community

论文评审过程：Received 5 November 2015, Revised 20 April 2016, Accepted 25 April 2016, Available online 6 May 2016, Version of Record 6 May 2016.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.04.016