What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
作者:
Highlights:
• Convenience, compatibility, and PEOU are positively associated with MHB loyalty.
• Compatibility significantly influences PEOU and perceived convenience.
• PEOU has a significant impact on perceived convenience.
摘要
•Convenience, compatibility, and PEOU are positively associated with MHB loyalty.•Compatibility significantly influences PEOU and perceived convenience.•PEOU has a significant impact on perceived convenience.
论文关键词:Mobile shopping,Mobile booking,Loyalty,Convenience,Compatibility
论文评审过程:Received 20 October 2015, Revised 9 March 2016, Accepted 3 April 2016, Available online 29 April 2016, Version of Record 27 October 2016.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2016.04.005