What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience

作者:

Highlights:

• Convenience, compatibility, and PEOU are positively associated with MHB loyalty.

• Compatibility significantly influences PEOU and perceived convenience.

• PEOU has a significant impact on perceived convenience.

摘要

•Convenience, compatibility, and PEOU are positively associated with MHB loyalty.•Compatibility significantly influences PEOU and perceived convenience.•PEOU has a significant impact on perceived convenience.

论文关键词:Mobile shopping,Mobile booking,Loyalty,Convenience,Compatibility

论文评审过程:Received 20 October 2015, Revised 9 March 2016, Accepted 3 April 2016, Available online 29 April 2016, Version of Record 27 October 2016.

论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2016.04.005