Exploring the comparative salience of restaurant attributes: A conjoint analysis approach

作者：

Highlights：

• The comparative salience of restaurant attributes is explored by employing a conjoint analysis.

• The importance of each restaurant attribute varies in diverse contexts of restaurant types and customer’s origin.

• Four major and fourteen minor propositions are suggested for future empirical research.

• This study helps restaurant managers better prepare for customers needs and expectations.

摘要

•The comparative salience of restaurant attributes is explored by employing a conjoint analysis.•The importance of each restaurant attribute varies in diverse contexts of restaurant types and customer’s origin.•Four major and fourteen minor propositions are suggested for future empirical research.•This study helps restaurant managers better prepare for customers needs and expectations.

论文关键词：Restaurant attributes importance,Online restaurant review,Types of restaurants and travelers,Conjoint analysis,Multiple-case study

论文评审过程：Received 7 December 2015, Revised 29 January 2016, Accepted 3 March 2016, Available online 19 March 2016, Version of Record 27 October 2016.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.03.001