Managing an organisation’s social media presence: An empirical stages of growth model
作者：
Highlights：
• The lack of research in organisational social media management is addressed.
• A conceptual stages-of-growth (SoG) model is empirically tested in the context of the evolution of social media adoption by organisations.
• Recommendations for revising the empirical model are provided.
• A typology for classifying organisations based on the potential of their adopted social media is presented.
摘要
•The lack of research in organisational social media management is addressed.•A conceptual stages-of-growth (SoG) model is empirically tested in the context of the evolution of social media adoption by organisations.•Recommendations for revising the empirical model are provided.•A typology for classifying organisations based on the potential of their adopted social media is presented.
论文关键词：Social media management,Stages-of-Growth,Social media business profile
论文评审过程：Received 1 May 2016, Revised 16 October 2016, Accepted 16 October 2016, Available online 26 October 2016, Version of Record 26 October 2016.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.10.003
