Investigating factors influencing the market success or failure of IT services in Korea
作者：
Highlights：
• This paper investigated the common success or failure factors leading to the market results of IPTV, VoIP, W-LAN, WiBro, T-DMB, and S-DMB services in Korea.
• The success of IT services was mainly due to meeting customer needs, low facility investment costs, service competitiveness, support of ecosystem, and active marketing activities.
• The absence of a business model was related to the partial success of IT services.
• Government policy affected IT services’ success or failure.
摘要
•This paper investigated the common success or failure factors leading to the market results of IPTV, VoIP, W-LAN, WiBro, T-DMB, and S-DMB services in Korea.•The success of IT services was mainly due to meeting customer needs, low facility investment costs, service competitiveness, support of ecosystem, and active marketing activities.•The absence of a business model was related to the partial success of IT services.•Government policy affected IT services’ success or failure.
论文关键词：Critical success factors,Failure factors,IT services,AHP analysis,Market diffusion
论文评审过程：Received 15 April 2016, Revised 15 October 2016, Accepted 17 October 2016, Available online 27 October 2016, Version of Record 27 October 2016.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.10.004
