Investigating factors influencing the market success or failure of IT services in Korea
作者:
Highlights:
• This paper investigated the common success or failure factors leading to the market results of IPTV, VoIP, W-LAN, WiBro, T-DMB, and S-DMB services in Korea.
• The success of IT services was mainly due to meeting customer needs, low facility investment costs, service competitiveness, support of ecosystem, and active marketing activities.
• The absence of a business model was related to the partial success of IT services.
• Government policy affected IT services’ success or failure.
摘要
•This paper investigated the common success or failure factors leading to the market results of IPTV, VoIP, W-LAN, WiBro, T-DMB, and S-DMB services in Korea.•The success of IT services was mainly due to meeting customer needs, low facility investment costs, service competitiveness, support of ecosystem, and active marketing activities.•The absence of a business model was related to the partial success of IT services.•Government policy affected IT services’ success or failure.
论文关键词:Critical success factors,Failure factors,IT services,AHP analysis,Market diffusion
论文评审过程:Received 15 April 2016, Revised 15 October 2016, Accepted 17 October 2016, Available online 27 October 2016, Version of Record 27 October 2016.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2016.10.004