Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games
作者：
Highlights：
• Freemium has become de facto business model for online services.
• User responses were gathered from freemium games (N = 869).
• Service quality positively predicts intentions to continue using freemium services.
• Quality of a freemium service is indirectly associated with premium purchases.
• The effect of quality on premium purchases is mediated by use of freemium.
摘要
•Freemium has become de facto business model for online services.•User responses were gathered from freemium games (N = 869).•Service quality positively predicts intentions to continue using freemium services.•Quality of a freemium service is indirectly associated with premium purchases.•The effect of quality on premium purchases is mediated by use of freemium.
论文关键词：Free-to-play,Freemium,Premium,Purchase behavior,Servqual,Service quality,Online games
论文评审过程：Received 15 August 2016, Accepted 24 September 2016, Available online 2 November 2016, Version of Record 2 November 2016.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.09.004
