Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity
作者：
Highlights：
• Developed and validated a research model extending technology acceptance model integrating intrinsic and extrinsic motivators.
• To detect homogeneity of users’ behavior response-based procedure for partial least squares is used.
• Assessed the unobserved heterogeneity in our structural equations model to detect the homogeneity of users’ behaviors.
• We provide support for the proposed model and highlight the existence of three distinctive subgroups with homogenous user’s behaviors.
• Our results reveal the existence of distinct adoption behaviors for different groups within the overall sample.
摘要
•Developed and validated a research model extending technology acceptance model integrating intrinsic and extrinsic motivators.•To detect homogeneity of users’ behavior response-based procedure for partial least squares is used.•Assessed the unobserved heterogeneity in our structural equations model to detect the homogeneity of users’ behaviors.•We provide support for the proposed model and highlight the existence of three distinctive subgroups with homogenous user’s behaviors.•Our results reveal the existence of distinct adoption behaviors for different groups within the overall sample.
论文关键词：Social media,Adoption,Intrinsic and extrinsic factors,Unobserved heterogeneity,REBUS-PLS,TAM
论文评审过程：Received 9 August 2016, Revised 20 October 2016, Accepted 19 November 2016, Available online 15 December 2016, Version of Record 15 December 2016.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.11.004
