A SEM-neural network approach for predicting antecedents of m-commerce acceptance

作者：

Highlights：

• The main goal is to analyze the individuals' use intention of m-commerce.

• The objective is to determine which variables are the most relevant.

• SEM was used to determine which variables had significant influence on m-commerce.

• Neural network model was used to rank the relative influence of predictors from SEM.

• This study provides a set of recommendations for companies.

摘要

•The main goal is to analyze the individuals' use intention of m-commerce.•The objective is to determine which variables are the most relevant.•SEM was used to determine which variables had significant influence on m-commerce.•Neural network model was used to rank the relative influence of predictors from SEM.•This study provides a set of recommendations for companies.

论文关键词：m-Commerce,Technology adoption,Behavioral intention,Neural network,m-Service

论文评审过程：Received 15 May 2016, Accepted 31 October 2016, Available online 15 December 2016, Version of Record 15 December 2016.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.10.008