Understanding trust influencing factors in social media communication: A qualitative study

作者：

Highlights：

• Trust in social media communication is investigated.

• Interpersonal communication, group communication and mass communication are compared.

• We recruit 115 WeChat users to conduct semi-structured interviews.

• Traffic light model and trust cognitive onion model are used to analyze data.

• Calculative based trust is proven to be important in WeChat communication.

摘要

•Trust in social media communication is investigated.•Interpersonal communication, group communication and mass communication are compared.•We recruit 115 WeChat users to conduct semi-structured interviews.•Traffic light model and trust cognitive onion model are used to analyze data.•Calculative based trust is proven to be important in WeChat communication.

论文关键词：Trust factors,WeChat,Social media,Communication,Cognitive mapping

论文评审过程：Received 30 August 2016, Revised 8 November 2016, Accepted 30 November 2016, Available online 16 December 2016, Version of Record 16 December 2016.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.11.009