Antecedents of student MOOC revisit intention: Moderation effect of course difficulty

作者：

Highlights：

• The relationship between course content vividness and intention to revisit are positively moderated by the course difficulty.

• The relationship between teacher subject knowledge and intention to revisit are negatively moderated by the course difficulty.

• The relationship between MOOC interactivity and intention to revisit is not significantly moderated by the course difficulty.

摘要

•The relationship between course content vividness and intention to revisit are positively moderated by the course difficulty.•The relationship between teacher subject knowledge and intention to revisit are negatively moderated by the course difficulty.•The relationship between MOOC interactivity and intention to revisit is not significantly moderated by the course difficulty.

论文关键词：Content vividness,Teacher subject knowledge,MOOC interactivity,Course difficulty,Intention to revisit

论文评审过程：Received 29 March 2016, Revised 10 November 2016, Accepted 19 December 2016, Available online 7 January 2017, Version of Record 7 January 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2016.12.002