Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning
作者：
Highlights：
• Social interaction activities embedded in social commerce sites influence the intention to purchase.
• Positive valence WOM and WOM content significantly affect consumers’ intention to buy a product.
• Intention to purchase driven by social interaction facilitates the likelihood of actual buying and sharing information with peers.
• Observing and learning other consumers’ behaviors increases the intention to purchase.
摘要
•Social interaction activities embedded in social commerce sites influence the intention to purchase.•Positive valence WOM and WOM content significantly affect consumers’ intention to buy a product.•Intention to purchase driven by social interaction facilitates the likelihood of actual buying and sharing information with peers.•Observing and learning other consumers’ behaviors increases the intention to purchase.
论文关键词：Social commerce,E-commerce,Social interaction,Consumer decision-making process,Word of mouth (WOM) communication,Observational learning
论文评审过程：Received 31 May 2015, Revised 21 October 2015, Accepted 3 November 2015, Available online 31 December 2015, Version of Record 16 March 2017.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.11.005
