The influence of cultural blogs on their readers’ cultural product choices
作者：
Highlights：
• We demonstrate that cultural blogs influence their readers’ choices of which cultural products to consume.
• The effects of cultural blogs are highly dependent on the reader engagement elicited by the blog.
• A blog’s content quality, enjoyment and homophily increase reader engagement.
• We argue that cultural organizations should carefully consider establishing relationships with cultural bloggers.
摘要
•We demonstrate that cultural blogs influence their readers’ choices of which cultural products to consume.•The effects of cultural blogs are highly dependent on the reader engagement elicited by the blog.•A blog’s content quality, enjoyment and homophily increase reader engagement.•We argue that cultural organizations should carefully consider establishing relationships with cultural bloggers.
论文关键词：Blogs,Social media,Cultural industries,Engagement,Interactivity
论文评审过程：Received 2 September 2016, Revised 5 December 2016, Accepted 17 January 2017, Available online 23 January 2017, Version of Record 23 January 2017.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.01.007
