Impact of avatar identification on online gamer loyalty: Perspectives of social identity and social capital theories

作者：

Highlights：

• This study examined the link between avatar identification and gamer loyalty.

• Such identification improves virtual community participation and social presence.

• The two factors are further related to online gamer loyalty.

摘要

•This study examined the link between avatar identification and gamer loyalty.•Such identification improves virtual community participation and social presence.•The two factors are further related to online gamer loyalty.

论文关键词：Online game,Loyalty,Avatar identification,Social identity,Social capital

论文评审过程：Received 5 December 2016, Revised 19 June 2017, Accepted 19 June 2017, Available online 30 June 2017, Version of Record 30 June 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.06.006