Customers’ purchase decision-making process in social commerce: A social learning perspective
作者：
Highlights：
• This study distinguishes the different roles of three social commerce components on customers’ decision process.
• Cognitive appraisal has a higher predictive power on purchase behavior than affective appraisal.
• Learning from forums and communities formulates more affective appraisal than cognitive appraisal.
• Learning from ratings and reviews determines more cognitive appraisal than affective appraisal.
摘要
•This study distinguishes the different roles of three social commerce components on customers’ decision process.•Cognitive appraisal has a higher predictive power on purchase behavior than affective appraisal.•Learning from forums and communities formulates more affective appraisal than cognitive appraisal.•Learning from ratings and reviews determines more cognitive appraisal than affective appraisal.
论文关键词：Social commerce components,Social learning theory,Forums and communities,Ratings and reviews,Social recommendations
论文评审过程：Received 15 September 2016, Revised 5 May 2017, Accepted 5 May 2017, Available online 1 July 2017, Version of Record 1 July 2017.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.05.001
