The mediating effects of habit on continuance intention
作者:
Highlights:
• Consumer attitudes are stronger predictors of continuance intention, with or without any mediation effects from habit.
• Consumer satisfaction was moderated by habit; which means that consumers can enhance their level of satisfaction by developing a habit.
• Formed habits and aversion to change seem positively correlated to satisfaction: as one becomes more satisfied, one feels habit.
• Habit is a stronger predictor of intention than satisfaction.
• Consumers, all things held equal, default to habit; in the absence of rational data, or given beliefs that competitors are largely undifferentiated, consumers continue to use the same product.
摘要
•Consumer attitudes are stronger predictors of continuance intention, with or without any mediation effects from habit.•Consumer satisfaction was moderated by habit; which means that consumers can enhance their level of satisfaction by developing a habit.•Formed habits and aversion to change seem positively correlated to satisfaction: as one becomes more satisfied, one feels habit.•Habit is a stronger predictor of intention than satisfaction.•Consumers, all things held equal, default to habit; in the absence of rational data, or given beliefs that competitors are largely undifferentiated, consumers continue to use the same product.
论文关键词:Mobile applications,Habit,Emotions,Attitude,Satisfaction,Continuance intention
论文评审过程:Received 28 January 2017, Revised 27 April 2017, Accepted 10 May 2017, Available online 11 July 2017, Version of Record 11 July 2017.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2017.05.003