Why do young people tag photos on social networking sites? Explaining user intentions

作者：

Highlights：

• The study investigated the reasons behind why people keep tagging on social media using extended UTAUT2 model.

• Determinants of user intention to use a specific social media feature were examined with 780 social media users.

• Habit and hedonic motivation have significant influence on intentions to photo-tag.

• Self-efficacy, Social Status, Influence and Presence had insignificant influence.

• Facilitating conditions, Effort and Performance expectancy has no influence.

摘要

•The study investigated the reasons behind why people keep tagging on social media using extended UTAUT2 model.•Determinants of user intention to use a specific social media feature were examined with 780 social media users.•Habit and hedonic motivation have significant influence on intentions to photo-tag.•Self-efficacy, Social Status, Influence and Presence had insignificant influence.•Facilitating conditions, Effort and Performance expectancy has no influence.

论文关键词：Adolescents,Facebook,Photo-tagging,Social cognitive theory,Unified theory of acceptance and use of technology,User intentions

论文评审过程：Received 24 March 2017, Revised 15 June 2017, Accepted 19 July 2017, Available online 10 October 2017, Version of Record 10 October 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.07.004