Understanding the role of interpersonal identification in online review evaluation: An information processing perspective

作者：

Highlights：

• We examine online review evaluation through a distinctly social lens, emphasizing the role of dyadic social information processing.

• Combining identity theory and ELM, we develop a robust theoretical model of dyadic social influence through online reviews.

• We introduce three types of identification—value-, consumption-, and website-driven—which drive online review adoption.

摘要

•We examine online review evaluation through a distinctly social lens, emphasizing the role of dyadic social information processing.•Combining identity theory and ELM, we develop a robust theoretical model of dyadic social influence through online reviews.•We introduce three types of identification—value-, consumption-, and website-driven—which drive online review adoption.

论文关键词：Online reviews,eWOM,Identity theory,Elaboration likelihood model,Dyadic social influence

论文评审过程：Received 22 December 2016, Revised 31 May 2017, Available online 28 September 2017, Version of Record 28 September 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.08.001