The role of online product recommendations on customer decision making and loyalty in social shopping communities
作者：
Highlights：
• A model is proposed to examine how the positive and negative factors of OPRs quality affect consumer decision process, and then customer loyalty
• Customer loyalty is determined by the consumer decision process (consumer product screening cost and decision-making quality).
• Consumer product screening cost and product evaluation cost are comparatively more negatively influenced by inhibitors than enablers.
• UGC level moderates the influences of product screening cost and product evaluation cost on customer loyalty.
摘要
•A model is proposed to examine how the positive and negative factors of OPRs quality affect consumer decision process, and then customer loyalty•Customer loyalty is determined by the consumer decision process (consumer product screening cost and decision-making quality).•Consumer product screening cost and product evaluation cost are comparatively more negatively influenced by inhibitors than enablers.•UGC level moderates the influences of product screening cost and product evaluation cost on customer loyalty.
论文关键词：Online product recommendations,Customer loyalty,Online product brokering efficiency
论文评审过程：Received 10 October 2016, Revised 3 July 2017, Accepted 24 July 2017, Available online 5 October 2017, Version of Record 5 October 2017.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.07.006
