Predicting service industry performance using decision tree analysis

作者：

Highlights：

• Financial factors are better predictors than ICTs on service industry performance.

• Access to bank loans or lines of credit is the most important predictor of service industry sales revenue growth.

• Websites can negatively affect sales revenue growth in Africa and Eastern Europe.

摘要

•Financial factors are better predictors than ICTs on service industry performance.•Access to bank loans or lines of credit is the most important predictor of service industry sales revenue growth.•Websites can negatively affect sales revenue growth in Africa and Eastern Europe.

论文关键词：Service industry,ICT,Decision tree,Sales growth,Performance

论文评审过程：Received 23 May 2017, Revised 7 October 2017, Accepted 11 October 2017, Available online 8 November 2017, Version of Record 8 November 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.10.002