Longer online reviews are not necessarily better

作者：

Highlights：

• The literature shows that review length is positively related to product demand.

• We hypothesize that review length has a negative curvilinear relationship with demand.

• This hypothesis is tested with large-scale data on mobile apps from two app stores.

• The results provide consistent evidence in support of a negative curvilinear relationship.

• The results also suggest that information processing is different for free and paid apps.

摘要

•The literature shows that review length is positively related to product demand.•We hypothesize that review length has a negative curvilinear relationship with demand.•This hypothesis is tested with large-scale data on mobile apps from two app stores.•The results provide consistent evidence in support of a negative curvilinear relationship.•The results also suggest that information processing is different for free and paid apps.

论文关键词：Online product reviews,Review length,Information overload,Mobile apps

论文评审过程：Received 24 May 2017, Accepted 4 November 2017, Available online 29 November 2017, Version of Record 29 November 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.11.002