Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce

作者：

Highlights：

• This paper examines the core business model for social commerce business.

• We examine the effect on sales of social sharing, such as Facebook “likes” and Twitter tweets.

• However, deals involved in national sales, this finding holds only for Facebook but not for tweets.

摘要

•This paper examines the core business model for social commerce business.•We examine the effect on sales of social sharing, such as Facebook “likes” and Twitter tweets.•However, deals involved in national sales, this finding holds only for Facebook but not for tweets.

论文关键词：Facebook,Social commerce,Social influence,Social referrals,Twitter

论文评审过程：Received 17 January 2017, Revised 19 September 2017, Accepted 21 October 2017, Available online 1 December 2017, Version of Record 1 December 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.10.006