Implementation processes of online and offline channel conflict management strategies in manufacturing enterprises: A resource orchestration perspective

作者：

Highlights：

• The integration strategy has a high requirement for resources.

• The segmentation strategy has low requirements for enterprise’s resources base.

• The integration strategy leads to the ambidextrous capability.

• The segmentation strategy leads to the polarized capability.

摘要

•The integration strategy has a high requirement for resources.•The segmentation strategy has low requirements for enterprise’s resources base.•The integration strategy leads to the ambidextrous capability.•The segmentation strategy leads to the polarized capability.

论文关键词：Channel conflict management strategy,Online channel,Offline channel,Resource orchestration,Capability

论文评审过程：Received 30 December 2016, Revised 3 November 2017, Accepted 27 November 2017, Available online 16 December 2017, Version of Record 16 December 2017.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2017.11.006