Implementation processes of online and offline channel conflict management strategies in manufacturing enterprises: A resource orchestration perspective

作者:

Highlights:

• The integration strategy has a high requirement for resources.

• The segmentation strategy has low requirements for enterprise’s resources base.

• The integration strategy leads to the ambidextrous capability.

• The segmentation strategy leads to the polarized capability.

摘要

•The integration strategy has a high requirement for resources.•The segmentation strategy has low requirements for enterprise’s resources base.•The integration strategy leads to the ambidextrous capability.•The segmentation strategy leads to the polarized capability.

论文关键词:Channel conflict management strategy,Online channel,Offline channel,Resource orchestration,Capability

论文评审过程:Received 30 December 2016, Revised 3 November 2017, Accepted 27 November 2017, Available online 16 December 2017, Version of Record 16 December 2017.

论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2017.11.006