The strategic value of data resources in emergent industries

作者:

Highlights:

• We present a comparative analysis of two case studies.

• The case studies focus on the non-traditional SMB financing and online display advertising industries.

• We contrast resource-based and relational views on data resource exploitation.

• The emergent industry practices differ from theoretically predicted configurations.

• Leading companies embed data resources within analytical services and leverage partnerships.

摘要

•We present a comparative analysis of two case studies.•The case studies focus on the non-traditional SMB financing and online display advertising industries.•We contrast resource-based and relational views on data resource exploitation.•The emergent industry practices differ from theoretically predicted configurations.•Leading companies embed data resources within analytical services and leverage partnerships.

论文关键词:Big data,Data resource,Relational view,Resource-based view,Partnerships,Competitive advantage,Value creation,Value capture

论文评审过程:Received 27 June 2017, Revised 4 December 2017, Accepted 5 December 2017, Available online 20 December 2017, Version of Record 20 December 2017.

论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2017.12.004