The strategic value of data resources in emergent industries
作者:
Highlights:
• We present a comparative analysis of two case studies.
• The case studies focus on the non-traditional SMB financing and online display advertising industries.
• We contrast resource-based and relational views on data resource exploitation.
• The emergent industry practices differ from theoretically predicted configurations.
• Leading companies embed data resources within analytical services and leverage partnerships.
摘要
•We present a comparative analysis of two case studies.•The case studies focus on the non-traditional SMB financing and online display advertising industries.•We contrast resource-based and relational views on data resource exploitation.•The emergent industry practices differ from theoretically predicted configurations.•Leading companies embed data resources within analytical services and leverage partnerships.
论文关键词:Big data,Data resource,Relational view,Resource-based view,Partnerships,Competitive advantage,Value creation,Value capture
论文评审过程:Received 27 June 2017, Revised 4 December 2017, Accepted 5 December 2017, Available online 20 December 2017, Version of Record 20 December 2017.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2017.12.004