How CEOs use Twitter: A comparative analysis of Global and Latin American companies

作者：

Highlights：

• Social Networks have obtained a relevant presence in communication programs.

• Twitter facilitates organizations to engage in dialogue with their publics.

• CEOs of companies have a very poor presence on Social Networks.

• CEOs have a low activity on Twitter.

• CEOs are not using all the possibilities that Twitter offers as a dialogical communication tool.

摘要

•Social Networks have obtained a relevant presence in communication programs.•Twitter facilitates organizations to engage in dialogue with their publics.•CEOs of companies have a very poor presence on Social Networks.•CEOs have a low activity on Twitter.•CEOs are not using all the possibilities that Twitter offers as a dialogical communication tool.

论文关键词：CEO,Strategic communication,Digital communication,Twitter,Interaction

论文评审过程：Received 28 September 2017, Revised 5 December 2017, Accepted 6 January 2018, Available online 11 January 2018, Version of Record 11 January 2018.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.01.003