A quality-facilitated socialization model of social commerce decisions

作者:

Highlights:

• Proposes & tests a quality-facilitated socialization model of social commerce decisions.

• It links initial attention, interaction experience, intuitive evaluation, & buying intentions.

• Quality of social commerce & social support play differential roles in social commerce events.

• Theoretical and practical implications of the findings are discussed.

摘要

•Proposes & tests a quality-facilitated socialization model of social commerce decisions.•It links initial attention, interaction experience, intuitive evaluation, & buying intentions.•Quality of social commerce & social support play differential roles in social commerce events.•Theoretical and practical implications of the findings are discussed.

论文关键词:Social commerce,Social media quality,Social support quality,E-commerce,Website quality

论文评审过程:Received 3 October 2017, Revised 9 November 2017, Accepted 15 January 2018, Available online 3 February 2018, Version of Record 3 February 2018.

论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2018.01.006