Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context
作者：
Highlights：
• We conduct this study from a new theoretical framework that incorporated similarities between user.
• We re-conceptualize similarity by dividing similarity into two categories based on external and internal factors.
• We provided a new theoretical explanation for how similarity affects user's decision-making processes.
摘要
•We conduct this study from a new theoretical framework that incorporated similarities between user.•We re-conceptualize similarity by dividing similarity into two categories based on external and internal factors.•We provided a new theoretical explanation for how similarity affects user's decision-making processes.
论文关键词：Similarity effect,Perceived usefulness,Perceived enjoyment,Trust transfer,Purchase intention
论文评审过程：Received 17 February 2017, Revised 26 January 2018, Accepted 27 January 2018, Available online 9 February 2018, Version of Record 9 February 2018.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.01.013
