Factors affecting consumers’ acceptance of e-commerce consumer credit service
作者：
Highlights：
• Fourteen promotion activities of Ant Check Later are summarized.
• Bonus, quota lifting, and scenario enrichment are extracted from these activities.
• Quota lifting and scenario enrichment promote users to continue using the service.
• Bonus and scenario enrichment foster non-users’ intention to use the service.
• Scenario enrichment is the most important factor among the three factors.
摘要
•Fourteen promotion activities of Ant Check Later are summarized.•Bonus, quota lifting, and scenario enrichment are extracted from these activities.•Quota lifting and scenario enrichment promote users to continue using the service.•Bonus and scenario enrichment foster non-users’ intention to use the service.•Scenario enrichment is the most important factor among the three factors.
论文关键词：
论文评审过程：Received 17 October 2017, Revised 4 February 2018, Accepted 6 February 2018, Available online 12 February 2018, Version of Record 12 February 2018.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.02.002
