How vital is the role of affect on post-adoption behaviors? An examination of social commerce users
作者:
Highlights:
• Theoretically proposed an integrated model of social commerce post-adoption behaviors.
• Empirically tested two competing theoretical views of post-adoption outcomes in the social commerce context.
• Satisfaction partially mediates social and hedonic gratifications effect on post-adoption outcomes.
• Satisfaction fully mediates utilitarian gratifications effect on post-adoption outcomes.
摘要
•Theoretically proposed an integrated model of social commerce post-adoption behaviors.•Empirically tested two competing theoretical views of post-adoption outcomes in the social commerce context.•Satisfaction partially mediates social and hedonic gratifications effect on post-adoption outcomes.•Satisfaction fully mediates utilitarian gratifications effect on post-adoption outcomes.
论文关键词:Social commerce,Addictive use,Gratification,Continuance intentions,Satisfaction
论文评审过程:Received 12 May 2017, Revised 21 February 2018, Accepted 22 February 2018, Available online 7 March 2018, Version of Record 7 March 2018.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2018.02.005