Where the shoe pinches: Realizing dominant problems as an organizational social media business profile evolves
作者：
Highlights：
• We investigate the problems faced by organizations as their Social Media Business Profile (SMBP) evolves.
• We identify two waves of problems where the severity increases during the evolution of the SMBP.
• Prominent problems include failure to develop metrics to measure ROI and failure to translate data into actionable insights.
• Larger organisations observe more problems of the strategy type.
• Service sector organisations observe more severe problems.
摘要
•We investigate the problems faced by organizations as their Social Media Business Profile (SMBP) evolves.•We identify two waves of problems where the severity increases during the evolution of the SMBP.•Prominent problems include failure to develop metrics to measure ROI and failure to translate data into actionable insights.•Larger organisations observe more problems of the strategy type.•Service sector organisations observe more severe problems.
论文关键词：Social media management,Stages-of-growth,Social media business profile
论文评审过程：Received 26 July 2017, Revised 7 March 2018, Accepted 10 March 2018, Available online 23 March 2018, Version of Record 23 March 2018.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.03.003
