Social tie formation in Chinese online social commerce: The role of IT affordances
作者：
Highlights：
• Two types of social ties are proposed based on tie strength in online social commerce.
• The effect of IT affordances, interactivity, and perceived effectiveness of e-commerce institutional mechanism on social ties formation are empirically tested.
• Strong ties and weak ties are both positively related to repurchase intention in different degrees.
• Perceived effectiveness of e-commerce institutional mechanism positively moderates the relationship between interactive and strong tie.
• This study enriches IT affordance theory in interpreting buyer-seller social tie formation and extend research boundaries of impersonal relationship in online social commerce.
摘要
•Two types of social ties are proposed based on tie strength in online social commerce.•The effect of IT affordances, interactivity, and perceived effectiveness of e-commerce institutional mechanism on social ties formation are empirically tested.•Strong ties and weak ties are both positively related to repurchase intention in different degrees.•Perceived effectiveness of e-commerce institutional mechanism positively moderates the relationship between interactive and strong tie.•This study enriches IT affordance theory in interpreting buyer-seller social tie formation and extend research boundaries of impersonal relationship in online social commerce.
论文关键词：IT affordance,Social ties,Tie strength,Interactivity,PEEIM,Repurchase intention,Online social commerce
论文评审过程：Received 23 April 2017, Revised 7 June 2018, Accepted 8 June 2018, Available online 19 June 2018, Version of Record 19 June 2018.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2018.06.002
